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Further | Eleanor Harding

Eleanor Harding is a product developer and supergeek who has been called the swiss army knife of tech. She is originally from South Africa and has a background in both development and design, helping her win numerous hackathons including the prestigious TechCrunch Disrupt Hackathon and the Skype Codess hack for women in tech.


Before arriving in London, she created an indie game which won the Microsoft Imagine Cup and was the design engineer in the winning, all-female team in a competition to design and race scale F1 cars.


Eleanor is now the founder of a product development consultancy called Rigby/Rose where she spends her time doing what she loves, helping startups turn their big ideas into elegant products. In her spare time she looks for ways to enable people through technology, listens to a ridiculous number of audiobooks and networks furiously.


She’d also quite like to go to the moon.


CFG Top 25 under 25











Finding the hidden secrets only the locals know.

– Best Wearable Hack and Most Likely to Succeed at #DestinationHack 2015 – 


When our friends visit the places we know and love, we always tell them about the amazing secret places that we know about. They’re often difficult to find, but we can tell you how to get there. These are the secrets that the tourists don’t know about, but they’re always magical.

With this hack, we want to tackle this problem and scale the solution. Not everyone has a friend in the country that they want to go visit, so Further becomes that trusted friend in your pocket.


How it works:

Locals share their experiences, so that travellers can experience places like a local. Travellers pay a small fee to access the full itinerary of items and the locals get paid for sharing their knowledge.

Why we’re different:

Where a startup like Hype is about advice from locals for locals, and another startup called Esplorio is about advice by tourists for tourists – Further solves the problem through local knowledge for tourists.

In our online webapp:

A local goes online to write an experience, they log in and see their dashboard. They want to create a new experience, so they add a title, categories, summary & a heads up of a budget if the experience is likely to cost the traveller something.

The local then adds the items – the step by step bits of the day. These nuggets include how to get there, where to eat, what to take with and when to go. Locals include the tips they feel are important to the experience.

When the local is done, the experience goes live. The local then sees a dashboard to view the experiences they have uploaded. Since the experiences are sold for a small fee, the locals can see & manage their revenue. The locals get 80% of the amount paid by the travellers and we get 20%. It is a marketplace business model with the potential to become subscription based too.

In our mobile app:

Andreas wants to go to Cyprus.

He logs into the app, where he’ll find the experiences he’s bought. For this trip, he wants a new experience so he heads over to Search & Discover.

He selects Cyprus & chooses a few categories, like romantic, beach, sunshine, coastal. Out of the suggestions, he chooses the experience he wants and looks at the summary. He decides to purchase and gets access to the full experience.

In our watch app:

During his travel experience, he can check his watch for full access to the details of the experience as the final step in a truly multiplatform travel experience.



Expand your horizons. Be a local on holiday, not a tourist.


Built with ios, braintree, html5, javascript, python, objective-c, react.js, elastic-search, babel, css3, docs, twilio, photoshop, adobe-illustrator, apple-watch


  • Eleanor Harding
    Product Design

    Information architecture, wireframing, UX, brand development, interface design & a sprinkle of magic.

  • Carolina Stassis

    Business model, contributed to the brand development and helped out with the design. Wrote the content for the demo.

  • Andreas Savvides

    Database setup, built API for serving content & web development of content creation app for locals.

  • Antonio Ajewole
    IOS Developer

    “Unique IOS Development :)” – Ant

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